Estera Marinaite

Games for Function

Today’s consumer experience is different if compare it with 19th century’s or even first decades of 20th.  Packaging is just overwhelming now. It was natural that people bought food in markets, from butchers, local bakers then cooked it at home and served traditionally as it was for centuries. Contemporary experience is more about packaging that impacts our homes. Today ordinary user buy food in supermarket, put it in the fridge that is full with packed products. Next step is take it out of the fridge discard package and served meal in the nice traditional environment. But wouldn’t it be more natural to extend packaging that is contemporary and more up to date experience into serving and dining environment at home?

The way of communicating project I’ve chosen to use elements of paper games like origami and pop- up, that differ from functional packaging

Details:

Estera Marinaite

esterisko@gmail.com