ma industrial design students collaborated with the Lynx / Axe European Brand Team on the design of their
2007/08 Gift pack, first through brainstorm/idea generation and subsequently through product development.
Below is the design taken through to production by student Nicola Reed, launched in 2007.
prototype drawings and development models:
Thanks to Frida Ellison, Alistair Millar at Unilever, Margaret Campbell, Sean Pillot de Chenecey,
and all the other students who worked on the project: Lawrence Weyman-Jones, Leon Lai, Craig Seman, Daniel Meyer,
Jack Godfrey Wood, Gidon Krot, Philippe Kindelis.
Photos by Daniel Alexander
