Remy Martin Future Heritage Exposition #1
Jason Fletcher
Legacy Jewellery, designed for Remy Cointreau, Remy Martin and Louis XIII de Remy Martin in response to a brief to reflect modern French luxury. Each piece physically changes over time as a modern heirloom and signifies true heritage in becoming more beautiful and prestigious.To fully and clearly communicate what represents Remy Martin and ideas of new luxury I had to visually delineate Remy Martin''s Brand values materially and the target market motivation conceptually. My line of jewellery was developed to communicate the essence of the brand and tie them to empowering personal events. The materials chosen were sourced in a way that reflects concern for those involved in the production of each piece. Access to the legacy line would be through ideals of civil, educational and economic empowerment (i.e. charity events, sponsorships, development initiatives) tying the products to the luxury markets imperatives using Remy brand values.© Copyright Jason Fletcher 2008
